If you’re throwing content into the void, hoping someone buys, you’re missing the flow. Here’s how to build a marketing funnel that actually works.
What Is a Marketing Funnel (and Why Should You Care)?
Imagine your customer journey as a road trip.
You wouldn’t just drop someone at your store and expect them to buy.
You’d guide them, step by step.
That’s a marketing funnel:
A structured flow that moves someone from “Who are you?” to “Here’s my card.”
The 4 Stages of the Funnel (AIDA Model)
| Stage | Goal | What It Looks Like |
|---|---|---|
| Awareness | Make them notice you | IG Reels, blog posts, paid ads, freebies |
| Interest | Make them curious | Email opt-ins, stories, landing pages |
| Desire | Make them want it | Testimonials, benefits, visual proof |
| Action | Help them decide | Purchase, booking, form submission |
It’s not about pushing.
It’s about guiding.
Why Most Brands Skip This (And Regret It)
Many creatives, coaches, and small businesses do this:
- Post, hope, ghost.
- Get random leads.
- Feel overwhelmed.
- See no growth.
Without a funnel:
You’re building a brand without a map.
Build Your Funnel / Expansion Do Style
1- Start With Your Entry Point
How will people find you?
- Instagram? Blog? Podcast? YouTube?
- Use value: posts, education, insights
- Tip: Use strong visuals + consistent branding ( check Post 3! )
2- Give Them a Reason to Stay
What can you offer that’s helpful, quick, and free?
- Downloadable guide
- Free checklist
- Quiz or mini training
- Newsletter with tips
This moves people into your Interest phase.
3- Build Trust With Meaningful Content
Show up. Educate. Relate.
- Behind-the-scenes
- Case studies
- Personal story moments
- Brand values in action
Trust is built with consistency and transparency.
4- Create a Clear Path to Take Action
Don’t make them guess what’s next.
- “Book a free consult”
- “Get started”
- “See packages”
- “Let’s design your brand”
Make the next step obvious, exciting, and simple.
Funnel vs. Random Posting
| Strategy | Outcome |
|---|---|
| Funnel | Purposeful, repeatable growth |
| Random | Stress, burnout, confusion |
| Funnel | Works while you sleep |
| Random | Works when you hustle (and still might not convert) |
Bonus Tip: Visualize Your Funnel
Use your branding:
- Color-coded stages
- Consistent tone at every step
- Design that feels like you, from IG to email to your site
A funnel isn’t a template. It’s an experience.
Do Funnel. Do Flow.
Marketing isn’t about magic.
It’s about momentum.
Your funnel builds that, with clarity, trust, and a clear path forward.
Want help mapping your brand’s funnel visually and strategically?
👉 Let’s build it together with Expansion Do